By KLTV Newsdesk –
Homecare provider Caremark is inviting Yorkshire residents to take part in its unique photography competition, ‘What is Care?’, with a luxury getaway worth £1,000 up for grabs.
The competition encourages participants to capture their personal vision of care through photography.
Whether it’s a simple gesture like holding a loved one’s hand, a care worker in action, a comforting hug between family members or friends, or the deep bond between a pet and its owner, all creative interpretations of care are welcome.
Entries can be submitted online on the Caremark website.
Once all submissions are in, a panel of judges at Caremark will shortlist 12 standout photographs—one from each UK region.
These finalists will then compete in a nationwide social media vote, where the public will decide the overall winner of the £1,000 luxury getaway.
Emma Scholes, Director of Marketing at Caremark, explained the motivation behind the initiative: “At Caremark, we champion community and wellbeing, so there is no better way to celebrate our 20th anniversary than by asking the public to show us what care means to them.
“For me, care is about connection, and this fuels my passion for the work we do.
“Our care teams are out there every day providing so much more than practical support – they offer companionship, promote emotional well-being, and help families manage the challenges of life when extra care and support is needed.
“By asking the people of Yorkshire to reflect on what care looks like to them, we hope to highlight its profound importance in society – because care means something unique to everyone.
“I can’t wait to see the variety of visual interpretations; I imagine it’s going to be extremely tough to shortlist them!”
Caremark is one of the UK’s largest home care providers, delivering a wide range of services to support individuals in need.
These include elderly care, respite care, specialised care for children with health challenges, and assistance for those with disabilities.
The competition is open to UK residents aged 18 and over. The deadline for entries is midnight on 15 June 2025. Full details can be found at www.caremark.co.uk/whatiscare
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