Drivers urged to ‘Choose 0%’ and ‘stay 100% safe’ during the World Cup

Posted By: KLTV Adminon: June 17, 2026In: News, Talking Health TV

Reading Time: 2 minutes

By KLTV Newsdesk –

Road safety campaign highlights dangers of drink-driving ahead of England’s opening match

Drivers across West Yorkshire are being urged to choose alcohol-free options or make alternative travel arrangements if they plan to drink while watching this summer’s World Cup.

The message comes as provisional figures reveal that one person died and 39 people were seriously injured in collisions last year where the driver was impaired by alcohol.

The campaign, launched by THINK! and supported locally by West Yorkshire Vision Zero, encourages motorists to adopt a simple approach: choose 0% alcohol if you intend to drive.

Drink-drive limit under review

Current drink-drive laws in England and Wales set the legal limit at 35 micrograms of alcohol per 100 millilitres of breath, or 80 milligrams per 100 millilitres of blood.

However, the Government is reviewing the limit as part of its new National Road Safety Strategy.

Road safety experts continue to stress that alcohol affects individuals differently, making it impossible to know with certainty when someone is both legal and safe to drive after drinking.

As a result, campaign organisers say the safest option is not to drink any alcohol before getting behind the wheel.

Government backs World Cup safety message

Local Transport Minister, Lilian Greenwood, said: “Drink-driving ruins lives, and even small amounts of alcohol can impair judgement and increase the risk of a serious collision. Choosing to drive completely alcohol-free is the safest option for everyone on our roads.

“This THINK! campaign is a smart and timely way to reach drivers during the World Cup, using trusted media, creators and partners to remind people of the 0% options available before they decide to drink.

“Our new Road Safety Strategy, the first in over a decade, will save lives by tackling the root causes of deaths on our roads. We have set an ambitious target to reduce deaths and serious injuries by 65% by 2035 and have consulted on multiple new measures, including a lower drink-drive limit and a minimum learning period.”

Vision Zero aims to eliminate road deaths

West Yorkshire Vision Zero is working towards its goal of reducing road deaths and serious injuries across the county to zero by 2040.

Alison Lowe, Chair of the West Yorkshire Vision Zero Board and Deputy Mayor for Policing and Crime, said: “Drink driving risks your licence, your job, a criminal record, prison, as well as your life and the lives of those around you.

“We want everyone to enjoy the World Cup, but the most important thing is coming home safely.

“Choosing 0% is a great way to do that.”

Police warn motorists of enforcement action

West Yorkshire Police say officers will be carrying out enforcement activity throughout the summer and have warned motorists not to take risks with drink or drug driving.

Chief Inspector James Farrar, head of West Yorkshire Police’s Roads Policing Unit, said: “If you’re getting behind the wheel this summer, make it a simple choice – don’t drink and drive.

“Even a small amount of alcohol can affect your judgement, and the risk simply isn’t worth it.

“Think ahead, plan your journeys responsibly, and look out for one another. Staying safe behind the wheel protects you and everyone else on the road.

“There is never any excuse for driving under the influence of drink or drugs. Our officers will be out across the road network and will not hesitate to stop anyone they believe may be under the influence.”