By KLTV Newsdesk –

One of Britain’s oldest family-run businesses embraces the future with a bold new brand identity and digital marketing strategy

Huddersfield’s historic Brooke’s Mill has unveiled a new brand identity and digital marketing strategy, signalling the next stage in its transformation from a centuries-old textile mill into one of Yorkshire’s most dynamic business communities.

Owned by John Brooke and Sons, the company has been trading since 1541 and is believed to be one of Britain’s oldest family-run enterprises.

Once a cornerstone of Huddersfield’s wool textile industry, the Grade II listed mill complex in Armitage Bridge played a pivotal role in the town’s industrial past for nearly two centuries.

Over the past 40 years, the site has been reimagined as a modern business hub, now home to more than 40 companies and 230 employees, ranging from creative studios to professional services and education providers.

Blending Heritage and Modernity

Now in its fifteenth generation of family ownership, the business is led by Managing Director Mark Brooke, who continues to balance preservation with progress.

“Brooke’s Mill has always been about progress,” said Mark. “For nearly five centuries, our family has adapted to change while respecting our heritage.

“This rebrand and our renewed digital presence are about celebrating legacy and creating new opportunities for the next generation of businesses to grow and thrive.”

As part of its digital evolution, Brooke’s Mill has partnered with Social Progress, a Honley-based digital marketing agency, to strengthen its online presence and share stories from the growing community of businesses on site.

“Brooke’s Mill is one of Huddersfield’s hidden gems. Steeped in history, but full of forward-thinking businesses,” said Janet Bebb, Director of Social Progress.

“We’re excited to help share their story online and support their growing digital community.”

Image Credit: The Digital Cortex

Local Collaboration Behind the Rebrand

The rebranding initiative brought together several local creative firms, including NWDI (Honley), The Origami Fox, The Purpose Designer (Holmfirth) and KnownAim (Slaithwaite).

Together, they developed a refreshed brand identity, website, and a digital version of the Brooke family crest, blending traditional design with modern aesthetics.

The site’s story has also been captured through new drone footage by The Digital Cortex, highlighting Brooke’s Mill’s impressive architecture, historic clock tower, and scenic surroundings in the Holme Valley.

A Thriving Business and Community Hub

Today, Brooke’s Mill hosts a diverse mix of enterprises — from film studios and art galleries to dance schools, cafés, and professional services.

Amenities such as flexible licence arrangements, free parking, and high-speed broadband make it a sought-after base for both new and established ventures.

Estate Manager James Bailey said the Brooke family remains committed to sustainability, community wellbeing, and wildlife protection.

“The Brooke family remain committed to sustainability, community wellbeing, and protecting local wildlife.

“Plans include beehives, cycle storage and initiatives to encourage greener commuting, as well as continued investment in the preservation and restoration of this historic site,” he said.

The estate is home to protected species such as the white-clawed crayfish, heron, and kingfisher, and works closely with local charities on conservation projects.

“It also hosts over 40 community events each year, fostering a space where heritage, business and nature coexist harmoniously.

Looking Toward a 500-Year Legacy

As Brooke’s Mill approaches its 500th anniversary in 2041, its focus remains on preserving its historic character while embracing innovation, sustainability, and collaboration.

With its renewed digital presence and ongoing regeneration, Brooke’s Mill continues to stand as a symbol of Huddersfield’s enduring spirit of enterprise, a place where history and progress thrive side by side.