By KLTV Newsdesk –
A stunning new art installation made from recycled materials has been unveiled on the ring road in Dewsbury town centre.
The installation, featuring a colourful display of the town’s name, is part of the Dewsbury Creative Town Arts programme, a long-term project by the art collective Cubic Fruit.
Lead artist Emmeline North salvaged the original letters d, u, r and y from a local reclamation yard in September 2021 and then cleaned them up.
The Cubic Fruit team worked together to create the missing letters e, w, s and b referencing textiles and woven materials in their designs.
Metalwork artist Mick Kirby Geddes fabricated the designs, and the installation was transformed with the application of colour, painted patterns, and carefully selected materials.
The lowercase letters are a striking size, standing between 1.4m and 1m tall each, and the total length of the installation is almost 10m long.
The installation can be found at a key entrance to the town centre adjacent to Long Causeway.
Artist Emmeline North in front of the recycled letters.
Cubic Fruit
Cubic Fruit is made up of several talented individuals who have a combined industry experience of over 50 years and have worked with a wide range of high-profile clients over the years.
The team includes sculptor and ceramicist Rebecca Appleby, surface designer Lauren Bower, and illustrator Steve Ryder.
Kate Watson, Programme Manager for Dewsbury Creative Town, expressed her excitement about the installation, saying: “It’s amazing to finally see the letters on display and hope it provides passers-by with a bright and colourful welcome to the town.”
Lead Artist Emmeline North also shared her enthusiasm about the project, saying: “I absolutely love breathing new life into forgotten or obsolete items.
“The design process has allowed us to work with some really interesting techniques and new materials to create the final outcome.”
The Dewsbury Creative Town Arts Programme is a £200,000 initiative funded by Kirklees Council.
The programme is produced by arts organization Beam. It aims to provide residents, businesses, and community groups with an array of opportunities to engage with art and get involved in the commissioning process.
