By Leah Conway –
West Yorkshire Health and Care Partnership (WY HCP) and West Yorkshire Prepared, the region’s Local Resilience Forum (LRF), have partnered up for a Let’s Keep West Yorkshire Going’ campaign.
The campaign is in response to the Omicron variant surge. As part of the campaign, they encourage people to follow three simple asks to keep West Yorkshire going.
#KeepWYGoing campaign
The #KeepWYGoing campaign aims to encourage people in West Yorkshire to follow three simple actions:
- Get vaccinated
- Wear a face covering
- Work from home if you can.
The campaign aims to remind people of ways to make a difference through the ongoing pandemic.
Simple steps, huge difference
Rob Webster CBE, CEO-Designate for WY HCP, said: “While the omicron variant has been reported as less severe for many people, we know it’s having a significant impact on our day to day lives. More people are infected, leading to periods of staff sickness with an inevitable knock-on effect on all we do. It is imperative for people to follow the very simple measures already in place, such as wearing a face-covering or getting vaccinated, if we want to keep West Yorkshire going.”
Deb Harkins, Public Health Director for Calderdale and LRF member, said: “We have all been living through this pandemic for a very long time and understand the fatigue people feel when hearing about COVID. However, if we want to enjoy the things in life we love, we must all continue to work together to reduce the spread and limit the effect on our lives. The impact of omicron is big. The things we can all do are small.”
Sarah Muckle, Public Health Director for Bradford City Council and member of WY HCP Sector Leads, said: “The campaign is a reminder to us all should we need one that COVID hasn’t gone away. By following three asks together, we can prevent the spread of the virus and staff absence and continue to do the things which make us happy, for example going to the gym, the hairdressers, shops or a restaurant.”
Dave Walton, Deputy Chief Fire Officer for WYFRS and co-Chair of West Yorkshire Prepared, said: “We have seen our partners and the public work together since the outset of the pandemic. We’ve all worked through some really tough times and need to continue to do so for a while longer to ensure we don’t lose the progress we’ve made. Some simple steps can make a huge difference to the next few weeks.”
Alongside the #KeepWYGoing campaign, NHS, councils, community, and voluntary teams will be out in local communities to answer questions and offer advice.
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